Advertising has been banned, vending machines abolished and children cannot buy cigarettes
Duke broadened the family business to include first textiles and, soon after, hydroelectric power, forming a series of companies that would eventually become Duke Energy
Controls are incredibly simple, it looks good, and it hits hard
Gillings School researchers have been active in shaping another new and perhaps harder-to-challenge anti-tobacco strategy, enabled by the same 2009 legislation that mandated cigarette pack pictorial warnings
The impact of branding techniques has been measured by a study published in the International Journal of Environmental Research and Public Health. This study found that respondents who reported positive brand equity with the Truth campaign were less likely to have reported smoking in the past 30 days, as surveyed 12 months later