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This lighter features a silver metal case with an etched "The name's Bond" on one side and "James Bond" on the other, with the 007 logo

Okay, nevermind Point is, its a conversation starter

This change made MS part of the BAT Italia line of brands

The show's guests had just been ushered into the show space at Bottega's Brutalist headquarters from the lawn, where they had coffee and croissants in full view of a bursting vegetable patch

The creative brief given to lead branding agency Jones Knowles Ritchie (JKR) was surprisingly straightforward: "Make Coca-Cola more Coca-Cola." Instead of throwing out a century of heritage, the rebrand doubles down on the companys "holy trinity" of visual assets : the classic Spencerian script, the vibrant red-and-white color palette, the curved Dynamic Ribbon, and the framed Arden Square