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"They all knew the brand at initiation [when they first started smoking] was very important," she said, "and the initiation age was before age 18." Ads targeting youth included the Camel companys "Joe Cool" campaign in the 1980s, using a camel with sunglasses and a leather jacket

The European Union has played a significant role, issuing directives to limit tobacco advertising and sponsorship

Airtight containers, stable temperatures, and a bit of attention

Notably, COVID-19 is associated with olfactory disturbance

But serious poisoning can happen after swallowing larger amounts, especially by small children. So, as with medicines and cleaning products, keep e-cigarettes and e-liquid refills well out of reach and sight of babies, toddlers and small children. While no deaths have yet been reported in the UK, a two-year-old girl from Israel was fatally poisoned after she swallowed an e-cigarette refill