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21 This focus on individuals, or down-stream actors and voluntary groups, suits the tobacco industrys interests and ignores evidence that up-stream interventions, such as changes in tobacco product design, will be far more effective in reducing the environmental burden of TPW

'THE MOST LITTERED ITEM IN THE WORLD' Cigarette butts have now also fallen into the sights of one of the nations biggest anti-smoking organizations, the Truth initiative

This claim, however, is misleading

The most effective promotional products are items that are exciting to receive and that encourage the recipient to use them often

Before my time smoking, tobacco came mostly from the Americas, its native home and the quality was quite high