Nakashima R, Nohara H, Takahashi N, et al
heed the latest call by the Australian Medical Association and adopt strategies and regulatory measures to counter the influence of smoking in films, including: (i) a film classification system that provides clear warnings about the extent and nature of smoking in films with films attracting an appropriate descriptor such as pervasive smoking in the same way that descriptors warn of coarse language, sexual references, nudity and violence, (ii) anti-smoking announcements before films that depict smoking, and (iii) changes to guidelines to ensure that public funds are not used to support Australian films that glamorise or promote smoking. 113 Allison went on to propose the introduction of legislation, ii the Tobacco Advertising (Film, Internet and Misleading Promotion) Amendment Bill, which was released for public consultation

Steinberg says another worry is that snus may end up helping smokers keep smoking by giving them kind of a crutch to get them through those times when they can't have a cigarette
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Many of them expect to quit before this can happen to them