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Technological advancements, such as temperature control for the optimum taste, have a positive influence on the sales expansion in this category

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"We're proposing a cross-cultural study looking at women's relationship to tobacco in other societies in order to understand how best to tackle the situation in the North East of England

If a specific flavour profile is what a Canadian buyer is after, the modern nicotine category is where flavoured product now lives on Canadian retail shelves