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Heres what you need to stay on top of: Health warnings must be clear and visible Minimum size laws may stop you from selling 10-stick packs Plain packaging rules might limit design options (looking at you, Australia) Marketing bans could affect how you advertise unique pack sizes And lets not forget: as a seller, youve also got a responsibility to understand the social and health impacts of what youre offering

Honesty Be honest with yourself

Eight per cent of people will choose electric cigarettes or heated tobacco products, but 22 per cent will not change their habits despite the increase in prices, and they will buy the cigarette no matter what it costs

But it also offers a host of health benefits, such as reducing the risk of cardiovascular disease, high blood pressure, cancer, type 2 diabetes, and osteoporosis