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As e-cigarettes are currently enjoying high intangible value partly due to a lack of marketing regulation, any future regulations may influence the competitive landscape and strategies of tobacco companies, potentially affecting the brand value of RRPs, says Haigh

As per guidelines from the Civil Aviation Authority (CAA), vape devices are categorized as Portable Electronic Devices (PEDs), similar to laptops or power banks

Eco-Friendly Material: Chemical-free, unbleached, and SGS certified eco-friendly paper suitable for organic smoking

During a conference call last year, Reynolds' RJR Tobacco president Debra Ann Crew admitted that "many (e-cigarette) products have simply not lived up to expectations." Therefore, investors should read long-term growth forecasts for the e-cig market with a grain of salt

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