The deal noted, We shall have absolute discretion as to the final content of the Film and all artistic and technical decisions over all aspects of production and post-production of the Film." There was a separate clause noting that they were specifically insisting on protecting the good name of Marlboro, stating, "If there is any reference in the edited footage of the whole film that might reasonably be construed as detrimental to tho Marlboro brand name, wo:shall remove all exposure of the Material from the release print of the Film." I don't know for sure, but my best guess is that Philip Morris probably was not a fan of the first film even JOKING about Lois Lane having lung cancer, so that was probably why the company tried to make sure that if it was going to spend money on this film, there would be nothing even vaguely negative regarding cigarettes
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Supporters of the measure shared stories of loved ones lost to lung cancer and other smoking-related diseases
However, this type of support may sometimes need to be extended and requires a commitment that isnt always easy to maintain
That look on your face, King said to me
