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Less advantaged women were more likely to smoke overall but smoking rates in this group fell from 29% to 22%
Auction Closed July 14, 12:35 PM GMT Estimate 12,000 - 15,000 GBP Lot Details Description A JEWELLED ROCK-CRYSTAL ART DECO CIGARETTE CASE, PROBABLY CARTIER, PARIS, CIRCA 1925 rectangular with rounded corners, the lid applied with a diamond-set stylised bell, the hinges with elegant ogee-shaped platinum clasps to either side, the black onyx cabochon pushpiece within black enamel surrounded by rose-diamond set mounts, indistinctly signed Cartier Paris London New York, post-1919 French control mark, platinum control mark 9.5cm., 3in
Leather Wrapped Cigarette Case, 120s Leather Wrap Cigarette Case, Mixed Designs, Hold 20 Cigarettes on both sides, Each Individually Boxed
But if you look at adverts from the 1940s and 50s, they were mostly aimed at older white men.This changed a little in the 1960s the demographic changed and you had this whole generation of baby boomers turning 21, and we saw companies adopt more youth-orientated and women-focused campaigns
