Coming just days later, Juuls small-screen debut could be interpreted as another instance of flouting the FDA
How about starting with something easy

Clothing & Personal Care Clothes and footwear suitable for your trip Toiletries and personal hygiene items Beauty products A bridal outfit Baby items such as a stroller, playpen, portable crib, walker, and accessories Electronics & Work Equipment 2 cameras or camcorders, plus accessories Up to 3 portable phones or wireless communication devices 1 GPS device 1 electronic organizer or PDA 1 laptop, tablet, or similar portable computer 1 portable printer, copier, or projector with accessories Sports & Hobby Equipment 2 personal sports items 4 fishing rods 3 surfboards or similar items, with or without sails Camping gear, including a tent 2 musical instruments with accessories 1 set of hand tools in a case Entertainment & Media 1 portable music or video device OR 2 digital image/video recorders 1 portable DVD player 1 set of portable speakers and accessories Up to 10 DVDs, 30 CDs, 3 software packages, and 5 USB drives Books, magazines, and printed documents 5 toys, 1 video game console, and 5 video games Pro Tip: Keep receipts for high-value items

Built in dial pressure gauge Storage for power cord and adapters Screw on air hose Cigarette lighter power adapter 2 Nozzle adapters included Inflates a standard car tire in 8 minutes
As the FDA put it, Under the PMTA pathway, which is the marketing pathway most likely to be pursued for electronic nicotine delivery systems (ENDS) products, manufacturers or importers must demonstrate to the agency, among other things, that marketing of the new tobacco product would be appropriate for the protection of the public health. Vaping and IQOS are less harmful to users than smoking cigarettes