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We are selling lifestyle and services
As he put it, with a wry twist: Maybe I pissed off the Great Spirit? This juxtaposition reflects a deeper truth about modern consumer culture: meanings born from spiritual and cultural traditions can be transformed into mass-market commodities worth billions
While tech giants like Apple (with intangible assets of $2.7 trillion) and Microsoft ($2.3 trillion) continued to lead the pack in the 2023 analysis, last years most intangible sector in relative terms, with 91 percent of total enterprise value, was tobacco and e-cigarettes, as companies invested heavily in proprietary technology and patented intellectual property around vaping devices to drive growth, according to Brand Finance
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