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They said, do you smoke

In 2023, the real price of the leading cigarette brand was lower than in 2022

The on-pack communication tone was describing the benefits and enjoyment of the beloved and trusted cigarettes brand, now with added taste of vanilla, carefully mixed to achieve ultimate pleasure.

Setting price floors for tobacco products to prevent industry discounts for tobacco products** *Truth Initiative strongly supports raising the minimum age of sale to 21 for all tobacco products as part of a strong tobacco control policy program

One PHE advert shows a father taking two children to a playground before sitting down to roll himself a cigarette - using rotting flesh rather than rolling tobacco