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The study also includes excerpts from numerous internal company documents reflecting the industrys sophisticated marketing approaches in areas including: Building a menthol market in Black communities The report examines tobacco industry efforts to sell more menthol products within Black communities by deluging urban centers with menthol cigarette advertisements on billboards, buses and subways, distributing free starter packs and discount coupons, and featuring prominent Black athletes and entertainers in menthol advertisements in leading Black newspapers and magazines

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At the time, the FTC decided there was not enough evidence to ban the campaign, but it reopened the case in 1997, when R.J.R

You can read the full method on the Making of Black Note page, the ingredient breakdown, and the brand story

The company is also known for several innovative products in the industry