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The two-color system also keeps production consistent across thousands of global franchise locations, which matters more than most people realize

Illicit cigarettes cut sales of local cigarettes NBR data show that sales of premium and high-segment cigarettes produced by local companies declined by 22% and 19%, respectively, from July to February in FY24

I mean, the response has been great

This dual-track approachstringent regulation of tobacco and near-prohibition of vape productshas created a vast and rapidly growing illicit market, with mounting public health risks and rising criminal activity

Because Big Tobacco is using the same playbook to get the next generation of consumers hooked on other tobacco and nicotine products like vapes and smokeless tobacco