Marlboro remains the worlds most valuable tobacco brand, but smokeless alternatives are gaining ground
The study, Influence of Natural American Spirit Advertising on Current and Former Smokers Perceptions and Intentions, recently published in Tobacco Control, indicates that the claims made in NAS advertisements lead current and former smokers to believe the company offers a healthier product
First gaining popularity in the 50s, theyre exactly how they sound slim and straight, resembling the look of a cigarette
advertising, manipulating the consumers thought process
The class action lawsuit alleges that the defendants fraudulently marketed American Spirit cigarettes by using deceptive terms and making claims intended to suggest to consumers that American Spirits are healthier, safer, and present a lower risk of tobacco-related disease than other tobacco products