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The CDC's switch from vaping to COVID-19 highlights the moral and practical differences between actual epidemics and metaphorical epidemics of risky behavior, both of which fall under the all-encompassing umbrella of "public health." Even within that framework, which is built around minimizing morbidity and mortality, the CDC's conflation of EVALI with vaping in general was counterproductive, impeding the harm-reducing shift from conventional cigarettes to nicotine delivery systems that are far less dangerous

"He puts a lot of responsibility on himself," says Heat assistant Stan Van Gundy

In a 16-year study of 20 countries that instituted full bans on advertising tobacco products, cigarette consumption declined by 210%

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Misinformation researchers refer to this as the continued influence effect: once it takes hold, its notoriously difficult to dislodge