One ad on Douyin , Chinas version of TikTok, released last year for Zhongnanhais Five brand, calls it a new generation of low-hazard products that leads the world, noting that it is low in tar and good for smokers who want to protect their throat while smoking. Another, for Nanjing Yuhua Stone cigarettes, claims that after seven years of research and development, a new breakthrough has produced the first ultra low-tar cigarette
State spending increased in recent years with an influx of cash from a settlement with e-cigarette company Juul, which is required to pay the state just over $11 million by the end of 2031, at the latest
The strategic shift also highlighted the brands ambition to appeal to cosmopolitan smokers seeking exclusivity and refinement
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