In 2023, its HTP IQOS joined the Tobacco 10 ranking for the first time, achieving a brand value of $3.25 billionhigher than combustible brands such as Chesterfield or Rothmans
MZmine 2: Modular Framework for Processing, Visualizing, and Analyzing Mass Spectrometry-Based Molecular Profile Data

Sales of nicotine pouches have increased rapidly in the U.S.7 Cigarettes In 2024, 1 of every 91 middle school students (1.1%) reported that they had smoked cigarettes in the past 30 days.3 In 2024, nearly 1 of every 59 high school students (1.7%) reported that they had smoked cigarettes in the past 30 days.3 Cigars In 2024, 1 of every 125 middle school students (0.8%) reported that they had smoked cigars in the past 30 days.3 In 2024, 1 of every 67 high school students (1.5%) reported that they had smoked cigars in the past 30 days.3 Smokeless tobacco In 2024, 1 of every 125 middle school students (0.8%) reported that they had had used smokeless tobacco in the past 30 days.3 In 2024, 1 of every 67 high school students (1.5%) reported that they had had used smokeless tobacco in the past 30 days.3 Heated tobacco products In 2024, 1 of every 143 middle school students (0.7%) and 1 of every 111 high school students (0.9%) reported using heated tobacco products in the past 30 days.3 Heated tobacco products, also known as "heat-not-burn" products, deliver nicotine to the user by heating tobacco leaves rather than a nicotine-containing liquid like e-cigarettes

Tobacco remains the single biggest cause of preventable illness and death, the Department of Health said, and smoking currently costs the National Health Service 2.5 billion per year
doi:10.1136/tc-2025-059670