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Doctors sounded the alarm about smaller, cheaper packs that appealed to kids First there were Tempo cigarettes, whose branding seemed tailor-made for the "video generation" in 1985

Advertising, Promotion, and Other Aspects of Integrated Marketing Communications , Ohio: South-Western Cengage Learning, 2010

Most of the package is covered by a large warning and a scary picture of a dying patient or diseased organ

* Correspondence: Abhinav Aggarwal, [email protected] Disclaimer All claims expressed in this article are solely those of the authors and do not necessarily represent those of their affiliated organizations, or those of the publisher, the editors and the reviewers

Archived from the original on 16 March 2015