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Reynolds and $9.8 million from Philip Morris

The menthol flavoured tobacco products are perceived as easier to smoke by young people who try them, and evidence indicates around 43% of smokers' first cigarette was a menthol cigarette (1)

The illicit trade numbers in the UK should serve as an eye-opener: the UK government have a duty towards their constituents and must look into implementing innovative and long-lasting policies that aim to make all cigarettes a thing of the past both legal and illegal ones

But real adherence often comes down to whether the product fits the moments that usually trigger relapse