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Philip Morris (PML) has launched a unique product feature for Marlboro, designed to give the premium cigarette brand more of an edge in the plain packaging environment
Collectable, Collectors' item
The US Congress passed such a law nearly 13 years ago, but tobacco companies sent their armies of lawyers and lobbyists to campaign against it, arguing that it violated Freedom of Speech, so it was never implemented in the 50 states
Industry has the ability to deploy this solution globally, governments can support the transition through clear communication and consumer education, and consumers can play their role by demanding responsible products and proper disposal behaviors
Auctionzip/Invaluable, Live Auctioneers also charges a 5% premium, so the total buyer's premium is 24%
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