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She said: 'Smoking has been part of western culture for 100 years it's part of our DNA and that was thanks to the tobacco industry who positioned their products within cinema, advertising and the music industry which made it seem very glamorous
This means that every time someone buys an illegal pack of smokes, they are not just dodging taxes
Just three interventionsa nicotine e-cigarette, cytisine, and vareniclinehad more than twice the odds, meaning that around 14 of 100 people trying to quit smoking with these techniques were likely to succeed
Importantly, whether these effects would be reversed by reinitiation of snus could not be determined by this study