In 2020 Imperials next-generation portfolio declined by 27% Meanwhile, revenue from Imperials next-generation portfolio declined by 27% in 2020, largely because of its investment to support the launch of Pulze in Asia
But efforts have been hampered by the habit's popularity, and its usefulness as a source of tax revenue - the government collects about 428bn yuan (44bn, $67bn) in tobacco taxes each year
Its cigarette portfolio is led by Marlboro , the worlds best-selling international cigarette
As we move towards faster delivery, it gets harder to consolidate, she said
Thats why experts are calling for a twofold approach: further engaging smokers to use existing therapies and, at the same time, pushing for new and innovative treatments for the future