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Moving into the breach between the former allies, Senator Moss sent off letters to the heads of the three television networks suggesting that they voluntarily release the tobacco companies from their existing advertising contracts, so that, in the public interest, all cigarette commercials could be withdrawn from the air by January 1, 1970

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The summit aimed to ensure attendees left feeling motivated and equipped to reach peers and adults in ongoing efforts to protect people from the harmful effects of tobacco use

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The goal is to tuck the edge of the paper under the material without letting anything spill out