The Allen and Ginter company of Richmond, Virginia realized that the use of technology could exponentially increase their profits over time, as well as their likelihood of longterm industry success
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President Barack Obama personally took time to praise CVS, saying in a statement that the move will help broader efforts to "reduce tobacco-related deaths, cancer and heart disease, as well as bring down health care costs." "CVS is now one of a small group of companies that have realized that their reputation is the most valuable asset they have and that building a stronger reputation by avoiding risks to that reputation can create a significant competitive advantage," Paul Argenti, professor of corporate communications at Dartmouth's Tuck School of Business, wrote in a column for the Harvard Business Review
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