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The reason for the encounter

For adult buyers, the appeal often comes from: Brand recognition Distinctive red-and-gold packaging Chinese gift culture Premium positioning Soft pack and hard pack choices Carton buying options Duty-free availability in some markets Curiosity about taste compared with Western cigarettes However, popularity does not mean safety

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This is just the tip of the iceberg

The e-cigarette the smoking alternative that has gone from nothing to a sprawling, unregulated multibillion dollar business in less than a decade could be no better than traditional cigarettes, according to a new study