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Montana: Recreational Have you been to Montana

They also connect with the third desire of their audience: #3 Teens want to feel like they belong to the in-group Another clever comms strategy of the campaign is to create a sense of a unified us in teenagers who are giving up or choosing not to start smoking/vaping

But we need to do more

UK Vape Ban Follow the Money

The FDA determined that "due to substantially lower amounts of harmful constituents than cigarettes and most smokeless tobacco products, such as moist snuff and snus, the authorized products pose lower risk of cancer and other serious health conditions than such products." Meghan Morean, a research scientist at the Yale School of Medicine, said, "It's good that we're moving towards a harm reduction approach