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So, why does this happen

These hikes are estimated to bring in $156 million for the State annually and the revenue generated will go into the Capital Projects Fund to pay for non-transportation infrastructure projects

Every additional swipe fee increase cuts into revenue that could otherwise support employees, equipment purchases, expansion, community events, and reinvestment in the business

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Clearly this marketing was designed to make the cigarettes seem less processed and, by implication, safer than other brands