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They are the ones Phillip Morris International hopes to sell their new IQOS smokeless cigarette to
Through vibrant colours, elegant box styles and brand names that have a powerful meaning, cigarette packs have become a strong marketing tool
Key Features: Authentic flavor: They dont use any artificial flavors, sweeteners, or synthetic nicotine, ensuring the most natural and genuine taste
Popular brands and key players (Euromonitor data): Big Tobacco companies control around 67% of the market, with Philip Morris Internationals Zyn making up over 41% alone
Indonesia's health ministry said in a 2023 survey that 7.4% of smokers out of 70 million smokers in the country are between the ages of 10 to 18, with 15-19 being the age group with the most amount of smokers
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