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Newports 1992 brand plan revealed that the products was targeted primarily to young ethnic adult smokers ages 18-24, and that the ethnic market could be a major source of new business for the brand that we plan to exploit it. Financing music festivals From the Newport Jazz Festival that began in the 1950s, to the Salem Spirit Concert Series in the 1980s, to tobacco-sponsored concert series today including Kool MIXX, Marlboros Vinyl Vibes and Salems Stir the Senses, tobacco companies continue to recruit new users across populations through music events
[1] : 34 Some tobacco companies have developed unconventional flavor delivery systems, including polymer pellet technology, using a flavored filter pellet (polyethylene bead), flavor micro-encapsulation in the paper or packaging technology, flavor fibers inserted into the filter, and flavored tips
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