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In the tobacco world, Camels are like vanilla ice cream: inoffensive to all and smoked by die-hard fans

Some smokers want to buy big packs for convenience, while others want to buy smaller packs to help them control their smoking or for the budget

Conclusion: 00 a pack in my state

The combination of images and text provided a significantly more effective discouragement of smoking than the text-only labels with 16 of the 18 images

Hard pack: 20 cigarettes in a cardboard box Soft pack: 20 cigarettes in a paper wrapper Flip-top: 20 cigarettes with hinged lid King size: 20 cigarettes (84mm length) 100s: 20 cigarettes (100mm length)