The most infamous example of this was so-called Project SCUM (for "Subculture Urban Marketing"), a plan by RJ Reynolds in the mid-1990s to market their Red Kamel brand to gay men in San Francisco's Castro District and homeless people in the city's Tenderloin neighborhood
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for people trying to quit smoking, the review said, it is currently not clear whether heated tobacco products provide any advantage as an additional potential harm reduction product. A 2019 German government assessment similarly concluded that because heated tobacco products still pose substantial health risks, they should not be the first option to decrease smoking-related harm. But as smoking rates fall in the U.S
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