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Philip Morris International, the worlds biggest multinational tobacco company, is drastically misleading consumers about the amount of nicotine in its range of Iqos heated tobacco products, developed by the company as a better alternative to cigarettes

By combining appealing flavors such as fruit and sweets with cooling properties, products are likely to facilitate experimentation and established use of e-cigarettes

You do not have to treat it in any way before being able to use it

Environmental sustainability is another crucial factor

Over time, this behaviour became embedded in social norms, especially among adults, where smoking after meals symbolises both satisfaction and connection