Dan Romer, Associate Director of the Center, says the Annenberg research involved experiments in which smokers were shown warning labels while they were in an fMRI machine, to see how their brains reacted to the images
We need to bring back our voice, our antismoking mass media campaign. The popularity of hookah bars and smokeless nicotine products, he said, are the modern equivalent of the banned Joe Camel cartoon in their appeal to youth
they draw thin
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Fake labels from a well-known manufacturer were used to deceive customers