The problem has skyrocketed since July 2007, when Britain's ban on smoking in public places was put in place
This type of intervention significantly reduces the appeal of tobacco and nicotine products, especially among youth, Paranietharan added
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Rotating different messages helps people notice, remember, and engage with the information. Health warnings have played a major role in widely communicating the deadly risks of smoking over the past five or six decades, Hammond said, recalling an increase of calls coming in to the helpline to quit smoking when the picture warnings were introduced
